Meet Eddy Roche
Arizona Business Broker | Phoenix Metro + Prescott Valley
I help Arizona business owners sell — and serious buyers find — the right opportunity at the right price.
Based in Phoenix and active across the Valley and Prescott markets, I specialize in restaurants, bars, service businesses, and contractors. Every deal I work is confidential, priced to market, and structured to close.
Part of the Sunbelt Business Brokers network — the #1 business brokerage in the world — which means your listing gets exposure to a global pool of qualified buyers while staying completely confidential in your local market.
How I Value Your Business
Most brokers give you a number. I show you how I got there.
Every valuation starts with your financials — three years of tax returns, profit and loss statements, and a detailed review of owner compensation and discretionary expenses. From that I calculate your Seller's Discretionary Earnings — the true cash flow a new owner would receive — and apply the right industry multiple based on your business type, market conditions, and transferability.
The result is a defensible asking price that attracts serious buyers and holds up through due diligence. Not a guess. Not a wishful number. A price the market will pay.
You receive a professionally produced valuation report — generated through BizSalesGuy's proprietary valuation process — and a confidential conversation about your options. No obligation. No pressure.
What Goes Into Every Valuation
- 3-year weighted average SDE analysis
- Add-back review — every dollar of discretionary expense identified
- Industry multiple benchmarking — restaurants, bars, service, contractors
- Asset review — equipment, inventory, leasehold improvements
- Liquor license valuation where applicable
- Market comparables — what similar Arizona businesses have sold for
- Transferability assessment — lease terms, staff, owner dependency