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Eddy Roche — Arizona Business Broker
Arizona Business Broker

Meet Eddy Roche

Arizona Business Broker | Phoenix Metro + Prescott Valley

I help Arizona business owners sell — and serious buyers find — the right opportunity at the right price.

Based in Phoenix and active across the Valley and Prescott markets, I specialize in restaurants, bars, service businesses, and contractors. Every deal I work is confidential, priced to market, and structured to close.

Part of the Sunbelt Business Brokers network — the #1 business brokerage in the world — which means your listing gets exposure to a global pool of qualified buyers while staying completely confidential in your local market.

For restaurants and bars, I'm also on the broker team at Arizona Restaurant Sales, where I sell restaurants and bars.

Sunbelt's founder, Ed Pendarvis, wrote the buyer's road map I learned on, and my Arizona Business Buyer's Guide carries it forward for Arizona buyers in 2026.

What clients say on Google

5.0· 13 Google reviews
Read all reviews on Google

jennifer Czekalski

3 weeks ago

Professional. Respond timely and educates all parties involved. Eddy is a pleasure to work with.

Posted on Google

Josh Campbell

3 weeks ago

Eddy is very professional and gets deals done!

Posted on Google

Eric

3 weeks ago

Eddy's knowledge of the Arizona market is exceptional. He understands the local landscape, valuations, and buyers/sellers in a way that only comes from genuine experience. Beyond his expertise, what truly sets Eddy apart…

Posted on Google

John Tonjes

3 weeks ago
Posted on Google

Bret Collins

3 weeks ago

Eddy is an outstanding business broker and a true professional. He brings a wealth of experience, strong market knowledge, and a practical approach to every transaction. What really stands out is his ability to communica…

Posted on Google

Ian Burns

3 weeks ago

Eddy is the man! Always there to help, but more importantly he gets shit done.

Posted on Google

Doreen Gorman

3 weeks ago

Eddy is so kind, honest, reliable, integral, and extremely knowledgeable. I trust him completely! He’s thorough and goes out of his way to explain the business brokerage selling process to his clients so everyone feels c…

Posted on Google

Mitchell Chang

4 months ago

I had an outstanding experience working with Eddy while purchasing my first business. As a first-time buyer, I had many questions and concerns, but Eddy was there every step of the way with patience, professionalism, and…

Posted on Google

Elisa Duprey

5 months ago

Eddy knows what he’s doing and guided our family through every step of the process of the sale of our restaurant. From helping navigate the sale of our business to making sure we were getting the most value out of the de…

Posted on Google

Vinny Pante

5 months ago

No corner cutting! Detailed in lease work and will go the extra mile to make you feel comfortable. Made buying a biz so easy n smooth!

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Jared Repinski

5 months ago

Eddy is always professional, reliable and consistently goes above and beyond.

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Karen Virgil

5 months ago

The best!!

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Brian Penland

5 months ago

I’ve had the pleasure of working with Eddy in many capacities over the past decade. If I had to describe him in one word, it’s impressive. As the BizSalesGuy, his knowledge of the commercial real estate market is unsurpa…

Posted on Google

How I Value Your Business

Most brokers give you a number. I show you how I got there.

Every valuation starts with your financials — three years of tax returns, profit and loss statements, and a detailed review of owner compensation and discretionary expenses. From that I calculate your Seller's Discretionary Earnings — the true cash flow a new owner would receive — and apply the right industry multiple based on your business type, market conditions, and transferability.

The result is a defensible asking price that attracts serious buyers and holds up through due diligence. Not a guess. Not a wishful number. A price the market will pay.

You receive a professionally produced valuation report — generated through BizSalesGuy's proprietary valuation process — and a confidential conversation about your options. No obligation. No pressure.

What Goes Into Every Valuation

  • 3-year weighted average SDE analysis
  • Add-back review — every dollar of discretionary expense identified
  • Industry multiple benchmarking — restaurants, bars, service, contractors
  • Asset review — equipment, inventory, leasehold improvements
  • Liquor license valuation where applicable
  • Market comparables — what similar Arizona businesses have sold for
  • Transferability assessment — lease terms, staff, owner dependency

Get in Touch

4745 N 7th St, Phoenix AZ 85014